Sr. Marketing Manager
🔍 Los Angeles, California
Minimum Requirements:
- Bachelor’s degree in Marketing, Communications, Business or related field
- 8 years’ marketing/business development experience in a professional services environment
- Ability to multi-task and thrive in a fast-paced environment
- Strong research, writing, communication, presentation and data analysis skills
- Proficiency with Microsoft Office products
- Experience with RFP process
- Strong client service orientation and project management
- Ability to generate immediate credibility with firm attorneys
Preferred Requirements:
- Graduate degree
- Previous law firm experience
- Life sciences experience
What will your day look like?
As a Sr. Marketing Manager, you will identify, drive, and oversee new business development opportunities and marketing initiatives to achieve the revenue growth objectives of the firm.
You will execute go-to-market plans that deliver results that support brand strategy and focus on sector priority areas in collaboration with the life sciences sector leaders. You will manage client-centric and data-driven, integrated marketing and business development campaigns that deliver results against strategic priorities. You will lead the implementation of leading-edge marketing tactics across several functional areas of the marketing, BD and communications team that include brand, digital and social marketing, public relations, collateral and sales enablement tools, and events. You will understand key business issues our clients are facing, market dynamics, and competitive strategies to improve the development of messaging and go-to-market strategies.
Additional responsibilities will be to write marketing collateral and business development content, leveraging a strong knowledge of the sector capabilities and value proposition. You will drive an effective strategy for achieving awards and directories’ recognition that reflects the sector’s capabilities and successes on behalf of clients. You will lead the onboarding and integration of key laterals and their client base. You will assist with planning sector meetings and retreats as well as manage the sector marketing budget to align with sector group priorities. You will measure and track results of marketing programs and report on ROI.
To learn more about DLA Piper, please visit our website.
We offer exceptional career opportunities in an environment that is challenging, rewarding, and, we believe, truly different from our competitors. Our employees enjoy a competitive benefits package and a dynamic and diverse environment in which they can build a long and fruitful career and reap the rewards of their success.
Agency applications will not be considered.